Data Farm Consulting

About Us

Data Farm Consulting

 
Behind every good campaign, there’s data.  There’s also a candidate or an issue and a team of amazing people. But without the data to provide answers, that amazing team of people doesn’t know which way to turn. Data Farm can provide those answers. We use data to find the answers that will inform your winning strategy. 
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Data Farm was created out of the need for data specialists on campaigns of all shapes and sizes. And with technology constantly changing, finding staff with current knowledge is a challenge for campaigns.  Data Farm has always filled that gap.  We handle your data challenges so you can focus on everything else.
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We can serve as your VAN admin, handle all your mail and phone lists, move your data from one platform to another, train your staff to be data super users, work with your pollster, identify your target voters, consolidate your lists into one manageable source or any other data-need you have.
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Located in the midwest, our clients’ locations range from Hawaii and Alaska to the east coast.  ​
Meet The Team
  1. Dan Langer
    Dan Langer is the founder and President of Data Farm Consulting, a firm that provides voter file, consumer file and data consulting services for Democratic candidates and progressive organizations. Dan served as the National Data Director for the 2008 Obama for America campaign and consulted to the 2004 Kerry for President campaign. Data Farm provided data consulting to the Obama campaign throughout the primary and general election seasons. From 1999 until he founded Data Farm in 2001, Dan served as in-house data director to the WI Democratic Party and consulted to Al Gore’s presidential campaign in IA. During that same time Dan taught voter contact strategies for the Democratic National Committee at their national training academies as well as consulted to a variety of organizations/campaigns including, but not limited to: the American Cancer Society, People for the American Way (PFAW), Progressive WI and Voter Link Data Systems. Since, the creation of Data Farm, Dan has provided data consulting services to some of the biggest races and organizations on the Democratic/Progressive side in the country including, but not limited to: the Democratic Senatorial Campaign Committee, Catalist, Creative America, the Democratic Legislative Campaign Committee, Next Generation Climate, New Partners, For Our Future, The Partnership Project, Chesapeake Bay Foundation, Cardenas Grant Communications and a number of State Parties and countless numbers of US Senate, US House and State Legislative campaigns as well as international projects revolving around data enhancement and micro-targeting.
  2. Branda Weix
    Branda specializes in VAN Admin assistance for clients. She has been working with VAN since its inception and is equally able to serve as VAN Admin or train an Admin. In 2018, Branda was part of the historic win in Nevada as the data lead with the For Our Future team in that state. She has been the VAN Admin for the past 5 years for an environmental coalition in Alaska, helping to structure their unique separate and collaborative efforts. Branda has worked on campaigns across the country, including candidate specific, statewide slate, and issue advocacy groups. She is an effective trainer, able to talk users through any VAN menu. ​ In addition to work in VAN, Branda has lead many data conversion projects - moving data from other platforms into VAN and helping to coordinate data between VAN and other platforms. ​ Before joining Data Farm, Branda worked for Progressive Wisconsin and for the Wisconsin Democratic Party as the state voter file manager.